Intensive Wear began in mid 1995.  Started by owner and nurse, Connie Urbach, as a "fun" project to boost the morale of her NICU coworkers. She designed a t-shirt that incorporated "original size" 26-38 week preemie foot prints with the words, Amazing "Feats" of Wonder. She was surprised at the overwhelming response. Everyone LOVED the shirts and wanted more! Connie recognized the positive effects it had on herself and her coworkers. Attitudes improved and she felt a renewed sense of pride and commitment. This was so amazing, that Connie decided to turn this project into a business. Word spread quickly and the business grew to include a website and several catalog mailings. The number of designs grew to include dozens of stock and custom designs including specialty areas and holiday designs.

In 2008 after much soul searching, Connie decided to sell Intensive Wear so she could spend more time doing research in her field of NICU nursing. It took many months to find the right person to take over the business. This person had to care about babies and they had to feel passionate about what they would be doing. Julie Kirchhoff was the perfect fit! She already owned and operated two very successful web-based businesses, http://www.countlessmiracles.com where you can find preemie, twin, triplet, and quadruplet apparel and http://www.wangfoozle.com  where you can order custom imprinted apparel and other unique products.  And, more importantly, she is connected emotionally to babies, especially preemies and multiples.

Connie and Julie initially got to know one another by email and phone calls, but they needed to be face to face to work out business details and finalize the sale agreement, so Connie invited Julie to be a guest in her home. In November of 2008, Julie flew from Kansas to Virginia. After a few late nights, with much laughter, they felt a special connection. They had many philosophies about life in common. A lasting friendship was formed. Connie felt that the business was in very capable hands, and Julie could not wait to get started updating the website and adding new products.

Thank you Connie first for taking me into your home and making me feel very welcome.  This friendship took off right from the start and I feel like I could turn to you about anything.  Also for the business opportunity to take your designs that you worked so hard on and to continue providing these unique and fun designs to the medical profession and the general public!

If you have any questions regarding any of our products or if you have suggestions for new designs, I'd love to hear from you!  Feel free to call or email me!

God Bless,
Julie